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3 Fast and Simple Ways
to Dominate Google Rankings!
By Michael Small
I got into search engine optimization back in 1998. Of course back then
SEO was a lot simpler than today. All the tricks like keyword spamming
and invisible key phrases worked like a charm. Better still, little tricks
like these were acceptable. Not anymore.
In fact, most old-school tricks don't work today and many can get your
pages banned. This is great news for you. Over the next few minutes I'll
show you how to make Google absolutely LOVE your web pages and help you
jump to the top!
This is all you need to know... Search engines today place 90% or more
of their ranking priorities on content and links. Keywords are still important,
but more so in the text of your pages than in any sort of META tags.
Simple, right? It really is. The first step is to find the best keywords
and place them just right in your web page text. Next you need to get
great inbound links. And finally, you need to monitor your progress closely
(and that of your competition.)
Part 1: How to Find the Best Keywords
Google gets more searches than any other search engine so let's peek
into their database. Check out https://adwords.google.com/select/KeywordToolExternal
and type in any keyword or phrase you can think of that you believe your
target audience is looking for. Not only will it give you tons of data
on that and related keywords, it will also provide "Additional Keywords
to Consider", which is a section at the bottom of the page.
BIG TIP: Try to use specific keyword phrases whenever possible. Let's
say you have a web-page dealing with floral delivery. Instead of just
the word "flowers", which has 233,000,000 competing pages on
Google, try "send flowers", which has 1/10th the number of competing
pages. Better still, think like people speak (I.E./ I'm sending flowers
to my mom.) As it turns out, a lot more people are searching for "sending
flowers" than are searching "send flowers" and - here's
the best part - "sending flowers" has less than 1% of the competing
web-pages as the search term we started with, "flowers". Now
that's impressive! You have an advantage over about 99.5% of your competitors
with just that single tip.
Now take the top three or four keywords (and keyword phrases) and list
them in order from best to second best and so on.
Part 2: How to Develop the Best Possible Content
Content is king! If you take nothing else away from this article, make
sure you take this. Producing search engine friendly, optimized real-person
content is key to your success. Today's search engines can read a page
just like a human would. And thanks to natural text algorithms, they can
easily tell if you are writing your pages for real people or just trying
to get better ranking. With this tip, you can do both!
First, call a good friend and describe exactly what you want to tell
your web visitors. Now write it down, word for word, as close as you can
remember it. If you can record it, that's even better.
Now go back through your text and fit your top keyword as close to the
beginning of the first sentence as possible. Now place your number two
keyword someplace else toward the beginning of your first paragraph. If
possible, try to get your third keyword into the end of your first paragraph
or the beginning of the second paragraph.
Repeat this concept using only one of your keywords for each of the next
three paragraphs. Try to make it fit naturally toward the beginning sentence
or two of each paragraph.
Now do the reverse for the very last paragraph. Put your least important
keyword at the top of the paragraph and end with your most important.
This shows consistency.
Finally, try not to repeat any keyword more than three or four times
per page. Make it flow naturally.
Part 3: How to Get Great Links and Monitor Your Site
Having quality inbound links can account for more than 75% of your search
engine optimization success. Getting these links is the crucial step that
will get you over the top. Next you need to monitor your progress and
your site's status (how search engines really see it). This will tell
you not just where you are - but where you are likely to be. In the old
days, we used to do all link work and monitoring by hand - and it took
a long time (I averaged about 16 hours per week - per site!) My advice
to you is to find a good SEO tool and let it do the work for you. If you
get the right product, it's the best money you'll ever spend.
I used WebPosition Pro for a couple years but switched to SEO Elite because
it has automated linking, which I find to be the most time-consuming aspect
of SEO. Both are excellent products for tracking and reporting however.
Number 1 Pick: SEO Elite
Cost = $167 (lifetime free upgrades and no annual fees)
My Results: 121 top 5 rankings on Google in three weeks - Mostly 1's
and 2's.
Top Features: Finds best link partners; Automates link process; Provides
great Site Monitoring
Comments: I bought SEO Elite in 2005 and have used every upgrade - never
spending another dime. I retired my other three programs after using this
for just three months.
Number 2 Pick: WebPosition
Cost = $389 WebPosition Pro or $149 Standard (plus $99 per year subscription
fees for either)
My Results: 44 top 5 rankings in Google in eight weeks - Mostly 3's and
4's.
Top Features: Site Monitoring; Great reporting; Site Critic
Comments: I stopped using WebPosition because there were no automated
linking capabilities. I did however really like the reporting.
Now you're ready. Good luck!
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