|
Home | Main Index
| Banner Ads
20 MORE Must-Have
Search Engine Marketing Tools
By Kalena Jordan
My recent article 20 Must-Have Search Engine Marketing Tools listed 20
of the most popular time-saving tools you can use to help you with your
search engine marketing efforts.
The article proved quite popular with both search engine marketers and
webmasters, some of whom decided to send me their favorites that weren't
included in the list. I also discovered a few more of my own since I wrote
the original article, so I decided to add to the list by reviewing another
20 tools.
So here are 20 MORE must-have search engine marketing tools:
1. SEO Toolbox
The SEO Toolbox is a collection of 11 free SEO tools developed by the
team at SEOmoz, including a backlink checker, URL inclusion checker, an
outbound link checker, domain age detection and a PageRank checker.
Price: $0
2. EditPlus
EditPlus is a 32-bit text editor, HTML editor and programmers' editor
for Windows. While it can serve as a good replacement for Notepad, it
also offers many powerful features for Web page authors and programmers.
Price: Shareware (Registration fee encouraged)
3. WordPress
Like Blogger, WordPress offers hosted blogging and blog templates. Unlike
Blogger, WordPress also offers a stand-alone publishing platform to enable
you to host and fully manage your own blogs.
Price: $0
4. Marketing Experiments
MarketingExperiments is an online laboratory engaged in research publishing
and education. Their mission is to test and document every conceivable
marketing method on the Internet.
Price: $0
5. Web Page Analyzer
Web Page Analyzer is a free web page analysis tool and web page speed
tester to help you improve your web site's performance. Enter a URL and
the tool will calculate page size, composition, and download time.
Price: $0
6. Web Accessibility Toolbar
The Web Accessibility Toolbar has been developed by the Web Accessibility
Tools Consortium to aid manual examination of web pages for a variety
of aspects of accessibility. It's particularly helpful for site usability
testing and there are versions for both Opera and Internet Explorer users.
Price: $0
7. Search Engine Friendly Layouts
SearchEngineFriendlyLayouts offers CSS-based layouts that are known to
be search engine friendly (easier for search engine robots to index).
All of the XHTML, CSS and Javascrípt code used in the layouts are
provided for use free of charge.
Price: $0
8. The Interactive HTML Tutorial
Dave's Interactive HTML Tutorial is a tutorial for anyone who is serious
about learning HTML code or who just wants to brush up on some of the
basics. It includes code descriptions and integration examples.
Price: $0
9. Indextools
Indextools is another popular web site analytics program that also offers
built-in PPC bid management tools.
Price: From USD 49.95 per month
10. WordTracker
WordTracker was one of the very first keyword research tools available
on the Internet. It helps you pinpoint the most popular keywords for your
product and services, generate thousands of relevant keywords to improve
your organic and PPC search campaigns, research your online markets and
find niche opportunities to exploit.
Price: From USD 30.00 per week
11. CSS Layout Techniques
CSS Layout Techniques catalogs search engine friendly web site templates
based on Cascading Style Sheets (CSS). All code is made freely available
for download. The site also includes links to various online CSS resources
and tutorials, appropriate for both the novice and the seasoned CSS veteran.
Price: $0
12. RSS Feeds Submit
RSS Feeds Submit is automatic RSS and blog submission software that submits
your feed to over 80 search engines and directories automatically. The
creators claim it's the quickest way to submit your feeds to the most
popular RSS directories and blog search engines. You can also choose to
submit your site manually to directories that require more detailed information
about your feed.
Price: USD 29.95
13. iBusinessPromoter (IBP)
iBusiness Promoter (IBP) is a suite of professional web promotion tools
created by Axandra.com that helps you with all aspects of website promotion
and search engine optimization. It includes tools for optimizing your
pages and links, researching keywords, submitting your site to search
engines and directories and search position querying to determine how
your site pages are ranking for particular keywords.
Disclaimer: Some of the functions performed by this tool (e.g. automatic
submissions and search rank querying) are discouraged by Google in their
Webmaster Guidelines.
Price: From USD 249.95
14. Bid Rank
BidRank is a desktop application that you run on your PC to help you manage
your PPC campaigns and automate the keyword bidding process. There are
two versions of the product available: BidRank for Yahoo! which is a Yahoo!
approved third party bid management tool to help you manage Yahoo! Search
Marketing campaigns. Then there's BidRank Plus which works with multiple
pay-per-click search engines, including Google AdWords, to help you manage
multiple PPC keyword accounts.
Price: From USD 14.90 per month
15. Hot Banana Web CMS
Hot Banana is an easy-to-use Web Content Management System (Web CMS) that
helps marketers build and manage SEO-friendly Web sites that can be automated
and optimized for maximum lead generation and conversion performance.
Content Management Systems are notorious for being SEO unfriendly but
this one is purposely built to avoid such problems.
Price: From USD 329.00 per month
16. WebPosition
WebPosition is a powerful suite of tools aimed at improving your web site's
search engine positioning and monitoring performance. WebPosition allows
you to review your search engine rankings, target your keywords, optimize
pages using built-in expertise, submit URLs to search engines and analyze
conversions using WebTrends site metrics.
Disclaimer: Some of the functions performed by this tool (e.g. automatic
submissions and search rank querying) are discouraged by Google in their
Webmaster Guidelines.
Price: From USD 149.00
17. Competitive Intelligence
Trellian's Competitive Intelligence provides the means to monitor your
competitors' web sites to identify their major traffíc sources.
You can find out which sites are responsible for sending traffíc
to their pages, including search engines and the search keywords used.
Price: From USD 99.95 per month
18. HTML Toolbox
The HTML Toolbox from NetMechanic is an online tool that helps you discover
HTML errors and syntax that prevents browsers from processing your HTML
and prevents visitors (both humans and spiders) from reading your site.
HTML Toolbox automatically fixes html problems upon request with one quick
clíck. The Toolbox includes several tools in one, including a HTML
Checker and Repairer, a Spell Checker, HTML Validator, a Browser Compatibility
Checker and a Load Time Checker.
Price: Free for up to 5 pages
19. Web CEO
Web CEO claims to be the most complete SEO software package on the planet.
The latest version of this SEO/SEM software provides the ability to research
keywords and keyphrases that will bring most targeted visitors to your
site; optimize your Web pages for better search engine visibility; submit
your site to search engines; research, analyze and build links; manage
pay-per-click campaigns; track your positions in search engines; review
site traffíc statistics; get rid of errors on your sites; find
bad links before your visitors do; edit your Web pages; upload any file
or folder to your site and monitor the availability of your web site.
Disclaimer: Some of the functions performed by this tool (e.g. automatic
submissions and search rank querying) are discouraged by Google in their
Webmaster Guidelines.
Price: From USD 199
20. AdWatcher
AdWatcher is a suite of tools designed to help you receive the maximum
ROI for every advertising dollar you spend from online marketing campaigns,
be it Google AdWords, banners, text links, or email marketing. It detects
and combats clíck fraud and allows you to manage all of your ad
campaigns from one easy-to-use interface. Essentially, it provides clíck
fraud monitoring and ad tracking.
Price: From USD 29.95 per month
So there you have ANOTHER 20 time-saving tools to help you with your
search engine marketing efforts. Now there's no excuse for avoiding SEM.
Happy site marketing!
Read Articles |
